![]() If your website’s home page is optimized for mobile, it will show up correctly no matter what device a visitor uses to access it. According to an article published by CNBC, by 2025, over 70 percent of people doing internet searches will use only their smartphone. The importance of having a mobile-optimized website layout is insurmountable. It should be right there, visible immediately when they land on your homepage. ![]() This is a best practice as your customers won’t have to scroll down along the page (and possibly lose interest) while trying to find it. Any CTA buttons should be above the fold of your homepage. Make it easy and obvious for them to take action immediately from your homepage. Your customers will not spend time searching through your website to figure it out. Whether you’re looking to sell a product, grow your email database, get additional followers on social media, or hoping for customers to provide contact information for further follow-up, a strong and direct call-to-action should be prominently displayed. Also, keep in mind that when your website is viewed on mobile, the navigation menu will have much less space across the top (more to come on the importance of mobile below). Having clean navigation helps customers quickly and easily locate whatever information (or products) they are searching for. The number of main headings should also be minimal. Think short phrases instead of proper sentences. How can you expect visitors to remain on your site if they can’t figure out how to navigate through it? The menu and navigation buttons on your website should have as few characters as possible. Less is more when it comes to achieving a brilliant homepage design. The color scheme of your site should play off of your logo to tie it all together. Whatever colors, logo and stylistic elements you decide on for your homepage design should be carried throughout the inner pages of your website and throughout your online presence as well. Your logo design should be unique and recognizable. ![]() Here is where you get to personify your brand. The original style of your website should be cohesive and well-thought-out. Keeping the message you are trying to convey during the beautification process is essential. Any images selected for the homepage should be eye-catching and consistent, instead of distracting. Choosing simple-to-read fonts, large font sizes, and a color that makes reading seamless on any device is always a good idea. ![]() Have the same mentality when it comes to the design itself as well. We recommend you to save any in-depth information or details for other areas of your website that visitors can navigate to. Whether familiar with your business or new to your brand, any visitor should be able to easily decipher what your company is all about at first glance. If you have a slogan or tagline, including that alone may suffice. Your actual content and word choice should be clear, concise, and to the point. What you actually write on your website homepage is just as important as how it is written. When crafting your web design, keep these five components at the forefront: Clear and Engaging Copy and Imagery Some elements are critical from a practical perspective, and others are critical from an aesthetic perspective. A great website homepage design is both functional and attractive. ![]()
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